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  • TOUCHSTONE

    ADVERTISING

  • TOUCHSTONE

    DIGITAL

  • TOUCHSTONE

    BRANDING

  • TOUCHSTONE

    MEDIA

  • TOUCHSTONE

    PR

TOUCHSTONE ADVERTISING

According to William J. Stanton, “Advertising consists of all the activities involved in presenting to a group, a non-personal, oral or visual, openly sponsored message regarding disseminated through one or more media and is paid for by an identified sponsor.”

To us advertising is about building relationships between consumers and brands. Some of us are consumer centric others are brand centric, we believe that the two are important but what is more important is shaping and building relationships between consumers and brands. Towards that end, we initiate communication messages using different communication platforms and disciplines talking to each consumer as an individual after understanding his preferences, habits and needs.

TOUCHSTONE DIGITAL

Social media is a major component of Internet Marketing which is part of Digital marketing. If we compare the two side by side we will find that:

Digital marketing goes beyond the Internet and tries to reach people in the off-line world using digital means in relevant activations, while social media is limited to the boundaries of the Internet.

Social media is strongly associated with a content strategy i.e. you create content and use social media to promote it while a digital marketing can concentrate entirely on banners (either on the Internet, TV or billboards) for promotion.

Social media marketing is the process of promoting a product or service through the various social media channels. In general there are two ways to perform a social media marketing campaign.

The first way is free and has to do with building followers, fans or connections by sharing useful content, running contests and generally engaging with your users.

The second way is through paid advertising. You can use Facebook ads, Google Adwords or Twitter promoted accounts to advertise your product or services on Facebook, Google+ and Twitter respectively.

Our preference is for a fine-tuned mix of both, depending on the category, the brand and its marketing and communication strategies.

TOUCHSTONE BRANDING

We aim to change how people think and act towards brands. We align what our clients want people to think about their companies with what people actually do think about these companies. And vice-versa.

Heidi Cohen mentions that brands are shorthand marketing messages that create emotional bonds with consumers. Brands are composed of intangible elements related to its specific promise, personality, and positioning and tangible components having identifiable representation including logos, graphics, colors and sounds. A brand creates perceived value for consumers through its personality in a way that makes it stand out from other similar products. Its story is intricately intertwined with the public’s perception and consistently provides consumers with a secure sense that they know what they’re paying for. In a world where every individual is also a media entity, your consumers own your brand (as it always was).

TOUCHSTONE MEDIA
We specialize in formulating and planning media strategies that efficiently and effectively achieve our clients communication objectives, using the latest research and optimisation tools.
TOUCHSTONE PR

Our opinion about Public Relations can be summerized in the following two quotes:

“In its true sense is about human connections and the art of mastering human connections at a deep level. In the early days of PR, it was about relationships with not just the press but communities in various forms – the difference was that these audiences were not online. When played from a place of passion and purpose, public relations in the new world will not only take social media, branding and marketing to the next level, but will elevate the people and products that are changing the world. Renee Blodgett” – Magic Sauce Media

“Public relations is the creation, distribution and dissemination of messaging and communications for the purpose of promoting and fostering positive awareness, associations, imagery, perception of a person, place or thing among a particular target audience to effect a desired behavior.” – Dan Gersten

THE INTEGRATED COMMUNICATION SPECIALISTS

ABOUT TOUCHSTONE

Member of Saleh Saeed Lootah Group of Companies, Touchstone is an Integrated marketing communications
company founded in 2010.

Our team comprises of experienced marketing communications professionals who combine
strong strategy and delivery

Touchstone are specialized in identifying growth strategies, formulating & implementing brand
marketing and communication strategies on both the conventional and digital platforms.
MARWAN RIZK
CO-FOUNDER & CEO

Professional background

2002 - 2009

 

COO Intermarkets (WPP Group)

1989 - 2002

 

Founder Partner Horizon FCB/UAE

1985 - 1989

 

Partner & MD BBDO/UAE

1976 - 1985

 

MD Publirizk/UAE






Professional Associations

Founding Member of IAA UAE Chapter

Area Vice President & Director

for Middle East & Africa IAA

Founding member & spearhead of Castor
(Circulation Audit Steering Organization)

FADI AWWAD
HEAD OF CREATIVE

Professional background

2013 - 2015

 

Art Director at Leo Burnett

2012 - 2013

 

Head of Creative at Seagulls Communications

2009 - 2012

 

Art Director at Saatchi & Saatchi

WESLEY PAUL
HEAD OF SERVICING

Professional background

2010 - 2011

 

Account Director at Doodle Worldwide

2008 - 2010

 

General Manager at Dentsu Marcom

2006 - 2008

 

Client Servicing Director
at Publicis Worlwide

1996 - 2006

 

Lintas

Contact Us -

al-shafar tower 1, tecom c, Office #1705
p. o. box 333688 dubai, united arab emirates
t +971 4 447 5111
email info@touchstone-me.com